To aid in the lease of this 24-story tower, formerly known as 'The Great American Tower', Lee & Associates decided to re-brand the building as '3200 CENTRAL', highlighting one of it's most significant features; it's location.
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/a6869e252bd0caa85eebb66b663bdc9a/7ee3089b-ee5a-48f4-b76e-16ac913867ff_rw_1920.jpg?h=460fe45475dacc11172278f22d4ebb4f)
A logo was designed based on the locally iconic building structure, focusing on a modern aesthetic.
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/a6869e252bd0caa85eebb66b663bdc9a/3120807f-4a19-4c5c-8fd0-78bf428c298e_rw_3840.jpg?h=72e5166ccb7a1b17b54815c3e9a691ec)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/a6869e252bd0caa85eebb66b663bdc9a/bc969ad8-0707-493c-9b8e-f5624082bfc3_rw_3840.jpg?h=1412af587757198e404b2ae7a27f334c)
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/a6869e252bd0caa85eebb66b663bdc9a/659a2109-a2a1-4c10-a947-95f77d5b120e_rw_3840.png?h=16f7b9a3895a370befadb4cee3c63f29)
The use of the listing re-brand in renderings for the project renovation.
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/a6869e252bd0caa85eebb66b663bdc9a/c0670935-d141-42da-b1d8-afcf871a0010_rw_3840.jpg?h=f8105149f884fef851aeef418e385727)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/a6869e252bd0caa85eebb66b663bdc9a/bd059161-4b34-44f1-b1ad-1f0f78e3e6fc_rw_1920.jpg?h=1178e038e5a544d1164f1b83b585152b)
Signage in the building lobby, making use of the logo.
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/a6869e252bd0caa85eebb66b663bdc9a/ab17d142-818f-44d4-a48a-4c75be0bd050_rw_1920.jpg?h=6daf6986dc50da9cb0e73d3ffa7ceade)
Building monument signage along the street was also implemented to promote the current tenants at 3200 North Central.
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/a6869e252bd0caa85eebb66b663bdc9a/9dc46c57-031c-4a44-bf7b-d9cd8d2f7210_rw_3840.jpg?h=9aeeca4ca4a526c1e52637937ecb310f)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/a6869e252bd0caa85eebb66b663bdc9a/2707b989-1e86-4972-8c9d-4c8cb0eb521b_rw_1920.jpg?h=2b7861e2e5fb78a7d14351c104e5f55a)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/a6869e252bd0caa85eebb66b663bdc9a/9d1bb03a-4d76-4d93-854a-8fde0481b401_rw_1920.jpg?h=39db601ad02855f7f10a07621bac0bf3)
As a part of the listings marketing materials, a brochure, fact sheet, post card, and email campaigns were designed to announce the new Lee & Associates listing, and present the new look for the project.
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/a6869e252bd0caa85eebb66b663bdc9a/45b0dae6-a8ef-4ab5-bba3-3cd22593cfb3_rw_1920.jpg?h=692d717ec466e503bbae6e64e8805075)
Below is are several property email campaign designed for the listing.
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/a6869e252bd0caa85eebb66b663bdc9a/28c4bc83-cbc4-4f45-ade7-3942f22eb943_rw_3840.jpg?h=b41530edf15e35b06c79df4efd1ff05b)