To aid in the lease of this 24-story tower, formerly known as 'The Great American Tower', Lee & Associates decided to re-brand the building as '3200 CENTRAL', highlighting one of it's most significant features; it's location.
A logo was designed based on the locally iconic building structure, focusing on a modern aesthetic.
The use of the listing re-brand in renderings for the project renovation.
Signage in the building lobby, making use of the logo.
As a part of the listings marketing materials, a brochure, fact sheet, post card, and email campaigns were designed to announce the new Lee & Associates listing, and present the new look for the project.
Below is are several property email campaign designed for the listing.