The Hayland Group, Inc. is a residential real estate business based in Scottsdale, Arizona. The brief was to create a new logo for the company, which may then be pushed to various marketing uses.
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The icon gives an allusion to the H of Hayland, and also suggests residential real estate. The colour choice presents the concept of day and night, solidifying the idea of a home. Somewhere to truely live.
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Implementing this logo, the company had business cards designed, each personalised with sales agents headshots.
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The Hayland Group, Inc. now putting their best foot forward. The company appears more modern and fresh in their look. A much needed update from their previous bland image of papyrus font on thin tan business cards.
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The logo can also be seen throughout the Valley of Phoenix, Arizona on The Hayland Group, Inc. real estate signage.
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A secondary logo was also created for the company's online presence; The Scottsdale Nest. The website presents listings of real estate professional, Bridget Hay, and also has a blog with real estate insight for the Arizona market.
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The website can be found at www.scottsdalenest.com